Are you online? 

The Washington Post says you’re on 9 hours a day if you’re a teen. CNN reports it’s 10 hours if you’re an adult. Simply put, we’re online for a large portion of our day. As authors, coaches, speakers, and entrepreneurs, the real question isn’t are we online, but rather what are we doing online?

If we’re serious about growing our influence, impact, and income, then we need to be adding value to others everywhere we go, including online. But with so many options available, what’s a good strategy for business building? In this post I’ll share one strategy that’s working for many people around the world.

Are you on YouTube?

My guest Brad Burke is a humble guy. But in some circles he’s also known as a YouTube celebrity. His videos have earned over 21 millions views and his 150,000 subscribers consider him a creative genius. Although most of us don’t have any plans to do what he has done, creating a gaming channel on Youtube, in regard to your own business, it’s wise NOT to write off the second most popular search engine in the world.

Bottom line, your future fans, followers, customers, and clients are using YouTube, right now. The only unanswered question is, Will they be able to find you there?

Are you maximizing your online presence with YouTube?

In our own business, last year we reviewed our content creation as a whole, including our channels. It didn’t take long for us to realize that we weren’t leveraging YouTube as best as we could. Looking in the mirror is never fun, but the truth hurts only when you don’t learn from it. So I immediately contacted Brad and asked him for help.

With just a couple tweaks, we optimized our youtube channel and subscribers started coming in slow and steady. I was so impressed with Brad’s advice I asked him IF he could help the Igniting Souls Tribe with their own YouTube integration. He generously agreed. Enjoy our unedited and exclusive podcast interview.

In today’s podcast you’ll discover how to maximize your online presence using YouTube. (Listen to this episode via itunes, audioboom, or stitcher).

The Sponsor Of This Episode Is the Igniting Souls Conference

The past few weeks we’ve received many unsolicited requests from experts who want to speak at the Igniting Souls Conference. They send our team resumes and videos of why they should speak on our stage and how they’re qualified to do so. Most of these requests simply get filed away. We’re not interested in picking popular speakers. Rather, we’re intentional about picking thought leaders that will equip our attendees with practical and tactical tools to help them start or scale their businesses.

The more I learned about Brad, the more I knew he would deliver the goods. As a result, I’m happy to announce that at Igniting Souls Conference 2018 Brad will be sharing a powerful process for leveraging video to increase engagement for your book, brand, and business.

We still haven’t done any public promotion for Igniting Souls Conference 2018 tickets. However, that hasn’t stopped insiders. They’ve already gobbled up over 1/2 the tickets. If you’ve thought about coming, now is the time to secure your regular ticket OR VIP ticket. Our hotel block is limited and these rooms are almost full too. If you want to CLOSE THE    GAP, personally or professionally, you need to come. Failing to attend will cost you and your business time and money. Enjoy the trailer.

https://www.youtube.com/watch?time_continue=1&v=ZSPWG9V2g6s

Check Out This Resource Mentioned

We often think we need to hire experts to help us, including with the topic at hand—YouTube. We can, but I learned a powerful truth early on:

The more successful we are, the less accessible we become. 

This means hiring top experts for their time will cost you. When I first began our business, one of the ways I leveraged experts was through buying their books. Most experts put years and years of content into a resource that costs less than $20. A well-written book is literally a roadmap for solving your problems. Even if we could hire experts for an hour to pick their brain, most of the time, their book is a better option. Here’s why:

• You can reference a book again and again.
• Books follow a logical flow, beginning with a problem and ending with a solution.
• Most books include documentation and other ancillary materials.

I’m thrilled Brad Burke put his brain into his new book—The YouTuber Journey. As an author I know firsthand that he’ll be able to reach many more people because of this resource. Author Academy Elite, our publishing company, had the privilege of serving as Brad’s publisher. (Learn about our publishing model and apply to become an author by clicking here.)

If you pick up the YouTuber Journey, you’ll discover how to:

• start from ground zero and build an audience based on your passions
• understand YouTube as a platform and use it fully to your advantage
• overcome the fears and self-doubt that prevent people from creating
• deliver quality videos regardless of your budget and skill
• use YouTube as a launching point for a lucrative career

More about Brad’s Journey:

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To share the Igniting Souls Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:

[ctt template=”1″ link=”7GSez” via=”yes” nofollow=”yes”]Bottom line, your future fans, followers, customers, and clients are using YouTube, right now. The only unanswered question is, Will they be able to find you there?[/ctt]

Comment and Share

Please consider rating the podcast with 5 stars and also leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Igniting Souls Tribe on Facebook. It’s a community of like-minded influencers as well as listeners of the Igniting Souls Podcast.

Furthermore, you can tell your friends on Twitter about the podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page. Finally, thanks for listening and remember, “The most powerful weapon on earth is the human soul on fire.”

Coaching as a Side-Hustle 

Better face the facts. It’s highly unlikely you’re going to retire at your current place of employment. This means your current day job is temporary. Some employees hear this and “go ostrich.” Fearfully, they stick their heads in the ground and ignore this truth. Other employees wake up to the fact it’s their responsibility to create a side hustle now, before their jobs are eliminated or outsourced. Coaching is one the fastest growing professions. It’s a multi-billion dollar industry producing incredible benefits for the coach and client.

Benefits of BEING a Coach

• You can work whenever from wherever, with just a laptop or phone.
• Convert your knowledge and experience into true value for others.
• Co-create visible results in the lives of others.
• Get paid to do what you love while invest in clients from around the world.

Benefits of GETTING Coached

• A Truth Teller pushing you to dream bigger and dig deeper.
• Regular accountability for personal and professional goal achievement.
• Wisdom and insight from someone not directly tied to the outcome.
• A confidential relationship that leads to more clarity and confidence.

In today’s podcast I share how to become a 6-Figure Earner as a Coach this Year. (Listen to this episode via itunes, audioboom, or stitcher).

The Sponsor Of This Episode Is Igniting Souls Team

A few times per year we receive applications from quality candidates who have an interest in joining the Igniting Souls Team. If you’re interested in applying please click on the respective link below. And if you’d like to apply for all 3 simply fill out an application for one and we will consider you for all three.

* Your Secret Name

* The Deeper Path

* Dream Job

Check Out This Resource Mentioned

I help authors, coaches and speakers launch 6-figure businesses by crafting their message and mastering their marketing. Join me in this exclusive Master Class where I show you the 7 Essential Elements for Creating a Killer Coaching Business.

In this Master Class Experience you’ll discover:

1. The 7 essential elements for creating a killer coaching business
2. Why you’re 67% more likely to succeed starting coaching as side hustle
3. 9 Reasons why now is the best time to start a coaching business

Click to Tweet

To share the Igniting Souls Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:

[ctt template=”1″ link=”zx8gN” via=”yes” nofollow=”yes”]Coaching is one the fastest growing professions. It’s a multi-billion dollar industry producing incredible benefits for the coach and client.[/ctt]

Comment and Share

Please consider rating the podcast with 5 stars and also leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Igniting Souls Tribe on Facebook. It’s a community of like-minded influencers as well as listeners of the Igniting Souls Podcast.

Furthermore, you can tell your friends on Twitter about the podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page. Finally, thanks for listening and remember, “The most powerful weapon on earth is the human soul on fire.”

Post #1 – Their Space: 

These are spaces where people talk about you, your businesses, or your brand. People may feature you on their own blog, RT you on their own Twitter account, or share your posts on their own Facebook wall. You can stay in the know about such mentions through a free tool called Google Alerts. (Guest posting on a blog or being interviewed on someone else’s podcast are also examples of “their space.”)

Post #2 – Shared Space: 

You don’t own shared space, but you can have a presence. To show up here, you must register or create a profile. Examples include:

flickr.com—a photo sharing site

pinterest.com—collect and organize things you love

disqus.com—a commenting platform

youtube.com—a video sharing site

twitter.com—a social network

facebook.com—a social network

linkedin.com—a professional social network

Remember this is shared space. Many businesses find this out the hard way. Amassing thousands of “LIKES” on Facebook doesn’t mean much if you can’t connect directly with your clients or fans. When these shared spaces (like Facebook) change their “rules” it can mean lost connection and lost revenue if you haven’t collected individuals’ email addresses.

Post #3 – Your Space: 

This is truly your own space. The key here is control. You determine what gets posted, sold, listed, published, or featured. Examples of your space includes a website, blog, (OR email). Here are the differences between the two:

• Websites are often “one and done,” simply because of their structure. You visit them once, then you’re done. You might return to a website out of curiosity or the need to purchase a product. But for the most part it’s static content.
• Blogs (at least the good ones) publish fresh, valuable content. Because of the ability to comment, blogs often foster a sense of community too. Blogs should include the ability for readers to subscribe in exchange for providing their email address. This way your content will be sent to readers automatically

The results are in!

In today’s podcast I share how to use these keys to unlock your future. (Listen to this episode via itunes, audioboom, or stitcher).

This Episode is Sponsored By ConvertKit

Without an email list we’re only business wannabes. (The truth hurts.) Maybe it’s time to stop talking about online business and start doing online business instead? According to Email Tool Tester—and several other independent tests—ConvertKit is THE best email provider in terms of deliverability. 

Check Out This Resource Mentioned

If you want to try out ConvertKit CLICK HERE to get your first month FREE.

Click to Tweet

To share the Igniting Souls Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:

[ctt template=”1″ link=”p44Gs” via=”yes” nofollow=”yes”]The single most important component of all online business is your email list.[/ctt]

Comment and Share

Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Igniting Souls Tribe on Facebook. It’s a community of like-minded influencers as well as listeners of the Igniting Souls Podcast.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page. Finally, thanks for listening and remember, “The most powerful weapon on earth is the human soul on fire.”

The Truth about Conferences

Someone—who hosted his own conference—once warned me:

Doing your own conference is going to be one of the hardest and most rewarding experiences you’ll ever do. You’ll lose money, but you’ll also gain a community.

While there could be some truth to that comment, I disagree with several points:

• It doesn’t have to be hard. (If you assemble the right team.)
• It might not be rewarding. (If you don’t include certain essential elements.)
• You don’t have to lose money. (And making money doesn’t mean you need to score sponsors or settle for a pitch-fest.)
• You might not gain a community. (If the “main show” is on the stage, then community is much harder to build.)

After doing more than 100 live events over the past decade, I’ve discovered the good, the bad, and the beautiful of hosting your own conference. This post and podcast is dedicated to save you time and money and increase your chance of successfully hosting your own conference that is both memorable and profitable.

(Listen to this episode via itunes, audioboom, or stitcher)

The Good about Conferences

=> Clear Theme:

I’ve said it a ton of times. Clarity attracts. Confusion Repels. This year we picked a clear theme: set fire to your business and brand.

Here’s what it meant for our conference and context:

FEEL THE FIRE: In the beginning all we see is ourselves. We feel the heat from our own fiery trials. The majority stays here forever. But our breakthrough is just on the other side of awareness—when we realize the obstacle is the way.

SEE THE FIRE: Looking outward, we now see others in need. Their struggle feels strangely familiar. Our former pain will become their future cure. With courage and clarity we do deep work so we can create deep impact.

BE THE FIRE: By leveraging our hurts into a helpful framework, we open a new way and a new world. Through serving and storytelling, people embrace the solution and experience success. As we show up filled up, we set fire to our business and brand.

As the conference host it’s your responsibility to set the theme. This is often the most important step. It’s something I do first and foremost before anything else.

=> Intentional Takeaways:

Don’t make your attendees guess what they’re going to get. We tell our people exactly what to expect. If they’re going to hop on a plane or into a car it’s up to you to create a culture of intentional takeaways. We told our people:

=> Dynamic Community:

We could have packed more people in the room—the business center told us so. They said if we put people in rows and not round tables we’d fit at least 100 more. It took us 2 seconds to come to a clear decision. Our answer? “No thank you.” Although we could have scored more cash, community is king at our event—not the other way around.

We call it the Igniting Souls Conference, but around each table of 8 people, a spark began to appear on day one. At the end of day 2 that spark was a fiery blaze. Friendships were forged. Collaborations were created. And in some cases partnerships were primed.

The Bad about Conferences

=> Confusing Benefits:

Too many times conferences brand themselves with unclear benefits. People don’t know why they’re showing up or what they’re going to get from attending. The reason why we have sold out events—year-after-year—is because we let people know ahead of time why coming will help them personally and professionally.

=> Disjointed Speakers:

Ever been to a conference that had zero alignment? Each session felt completely random and disconnected from the previous one? This type of conference is a liability, not an asset.

At igniting souls conference each speaker is completely aligned with the other speakers.

* We didn’t contradict each other. We built upon each other’s content.

* We didn’t compete with one another. We edified each other on and off stage.

* We didn’t sell the crowd. We served the attendees. 

=> Wasting Time:

I’m not a fan of wasting time. I don’t want to attend a conference to massage someone’s back, dance in the aisle, or listen to a 2-day pitch-fest. At our conference we don’t waste time in any of these obvious ways. But, we also don’t waste time in subtle ways too—like doing irrelevant exercises, prolonged table times, or even waiting in food lines. (Listen to the podcast above if you want more insider tips and tools.)

The Beautiful about Conferences

=> Life Change:

The stories of life change keep rolling in. Just when we think we’ve heard them all another one pops up. Besides the 20+ linked below, here’s an entire page of two dozen more recorded long after the conference ended.

If you’re looking for hype you won’t find it. Rather, you’ll find true transformation via our attendees and their new courses launched, retreats planned, books outlined, websites built, and businesses started. Watch them here.

=> Beautiful = Unplanned Magic:

We love to include a few surprises each conference. This year we invited Olympic Gold medalist and World Champion wrestler Kyle Synder. Besides being the best wrestler in the world, it turns out he’s an amazing speaker too. He shared what it takes to become a champion. He was joined by Tom Ryan the NCAA national champion coach of the Ohio State Buckeyes. Both men added a ton of value and our attendees enjoyed getting pictures with them.

Each year we have a photo booth. In the past attendees became boxers, swimmers, and this year firefighters. Besides creating laughs, this element also created a bonding experience for each of the tables.

=> Beautiful = Souls on Fire:

This year we launched 46 of our authors into the world. Each of them are graduates of Author Academy Elite. Not only do we help them write, publish, and market their books, but we also let them speak and sell their books in our bookstores. This is the program I wish I had when I first became an author back in 2004.

The authors did an amazing job on stage. Each talk literally blew me away. And their books are each a beautiful work of art—inside and out.

We’re looking for our next authors to publish. Although thousands will express interest and hundreds will apply, we can only accept 25. If you’d like to be considered please register for our live webinar on November 8th. When you do you’ll get my new e-book immediately: How to Turn your Book into 18 Streams Income.

This year over two dozen attendees wrote about their experience at the Igniting Souls Conference. I’ve included their unedited thoughts below. (A few of them settled for provocative titles and headlines—Thanks Mike Kim.)

Some were written with tears and others contain a ton of humor. Some include pics and others are text heavy or video based (some could load and some could not and need to be clicked).

All in all I think you’ll enjoy the variety and a 360 degree view of the event. If this post or podcast sounded intriguing, we’d love to have you join us at our next Igniting Souls Conference.

Attendee Reviews: 

https://www.youtube.com/watch?v=a_5rkwgCC5Q&feature=youtu.be

• Comparison Can be Good (by Renee Vidor)
• Kary Oberbrunner, Exposed! Behind the scenes at the Igniting Souls Conference 2017 (by Karen Creamer)
• 3 Reasons Why Most First-Time Authors Will Fail (by Chris Borja)
• Kary Oberbrunner Revealed! (by Nanette O’Neal)
• The One Thing that Will Make the Difference in Your Affair Recovery (by Becky Hadaway)
• 5 things you need to know about Igniting Souls Conference 2017 (by Dennis Riley)
• Igniting Souls Conference (by Kathy Binner) {VIDEO}
• What to do when your dream has lost its fire…. (by Tony Colson)
• KARY OBERBRUNNER AND THE IGNITING SOULS TRIBE EXPOSED A BEHIND THE SCENES TELL ALL (by Daphne V. Smith)

• #Igniting Souls 17 (by Donna Reiners)
• Believing In Your Dream Changes the World: Don’t Hold Back (by Kirsten Samuel)
• Igniting Souls (by Joni Wolf)
• A Tribe is More than a Buzzword (by Brenda Haire)
• The Igniting Souls Conference: Go Again for Same Old—Same Old? (by Dvora Elisheva)
• Kary Oberbrunner Exposed! A Behind The Scenes Tell-All From His Igniting Souls 2017 Conference (by Becca Brinkman)
• IGNITING SOULS: MOVING FORWARD (by Angela Bonfante)
• Kary Oberbrunner’s Tribe Exposed (by Donna Shepherd) {Linkedin}
• Can We Really Trust Attending Conferences? – Like Igniting Souls Conference? (by Cardiff D. Hall)
• I struck gold (by Kelly Renee Baker)
• What Difference Can a Day Make? Try Adding Fire to Your Next Run (by Brian Wagner)
• Kary Oberbrunner Exposed (by Michelle Weidenbenner)
• BE THE FIRE (by Michele Stanford)
• How to shrivel up and die after a traumatic life event (by Laura J. Diehl) {VIDEO}
• What If Your Spouse Doesn’t Support Your Dreams? (by Tiffany Godfrey)
• My top 6 takeaways at the igniting souls conference (by Allison Kraft)
• 5 Healthy Benefits of a Soul On Fire (by Frances Capoccia)
• How to Ignite your Soul (by Catharine Freeman)
• Time to Fly (by Ruth Peirce)
• An Inspiring, Informative, Fun, and Fulfilling Igniting Souls Conference (by Trish Benedict)
• Igniting Souls Conference (by Debra Hayes)
• Igniting Souls Conference (by Lisa Moser)

View Conference Photo Album Here

Why you Need to Level Up

Do you have a side-hustle, a means of income other than your day job? If so, you’re not alone.

• In 2013: 6.8 million Americans had a side-hustle. This represents 5% of the population.
• In 2017: 44 millions have a side-hustle. This represents 18% of the population.

Why the increase? For starters, the new Digital Age allows this. We have more opportunities than ever before. But we also have more reasons why we need a side hustle too. People realize their employers aren’t going to take care of them forever. They also know it’s highly unlikely they’ll retire in their current day job. This means their day jobs are temporary. It also means they need a plan.

What you Need to Level Up

According to Harvard Business Review, you only need one thing to catapult your current or future coaching business to the next level. The Harvard Study revealed the top reasons why companies hire coaches:

• Reason #1 = Experience (65%): This answer was predicable. Companies look for coaches with experience.
• Reason #2 = Clear Methodology (61%): This answer was unpredictable. It’s nearly twice as important than the ability to measure a Return On Investment (ROI).

How you Can Level Up

One major way you can Level Up your current or future coaching business is by having a clear methodology. I call this a coaching framework. The best coaches employ a framework that leads their clients to a solution.

• Framework: A solution broken down into simple steps.

Some coaches only rely on asking curious questions. Of course asking questions are an important part of the coaching process, but it doesn’t stop there. Questions help clients become aware of the problem, but not the solution.

In today’s podcast I share why a coaching framework is one of the most important components in your coaching business. (Listen to this episode via itunes, audioboom, or stitcher)

Time to Level Up

Each of our Teams are built around a proven framework and we equip all of our coaches with this clear methodology. Want to learn more? If so, we’re opening a few spots on our Global Team of Speakers, Coaches, and Trainers. Although we open our teams once a quarter, this is your final opportunity until 2018.

Click on the Team(s) of your choice below to learn more (or click here: Your Secret Name, Deeper Path, Dream Job). Each team has a different focus. If you’re interested please apply today because our spots are limited.

Just Some of our Team Benefits:

Some coaches, speakers, and authors give away everything. As a result, they cheapen their brand; they burn out too. Others never give away anything. They come off as greedy and stingy; they repel people too.

FREE is a tool.

It can catapult or cannibalize your business. The difference depends upon how you use it.

So what’s the balance?

Are there guidelines for using FREE effectively?

In today’s podcast episode I share a proven strategy to help speakers, coaches, and authors level up. (Listen to this episode via itunes, audioboom, or stitcher)

Using FREE Too Much

Many authors, coaches, and speakers struggle charging money for their products and services. Maybe they don’t believe in themselves? Maybe they worry about others rejecting their prices? Regardless, giving everything away will put you out of business quickly.

Even if you could afford not charging for anything, your customers would soon devalue your products and services. An ancient saying goes:

“Where your treasure is, so is your heart.”

In other words, if you don’t invest any money, you’ll probably never invest your heart either. Commitment follows cash. (Tweet This)

Think about your own life. Have you ever failed to read a FREE book, attend a FREE webinar, or show up at a FREE event? If so, you’re not alone. When something is always FREE then it’s not usually taken seriously.

Using FREE Too Little

But never using FREE is a mistake too. If you never use FREE then the barrier of entry is often too high. Some people will never sample your products or services. Brands and businesses know this.

iTunes let’s your sample a song via an excerpt.

Amazon let’s you sample a book via look inside feature.

Producers let you sample movie via a preview.

FREE works when it’s used the right way.

My wife (Kelly) and I now love Nature Box. They give away their products to first time customers. We found a link like this and got $20 in healthy snacks. Not only was the food FREE, it was also painless process. Although I normally wouldn’t order snacks online, since it was FREE Kelly gave it a try.

To this day, we’re Nature Box fans. The dried peaches are my favorite and I now anticipate their arrival on our doorstep. (Go ahead and give them a try by clicking on the pic below. It’s FREE.)

Using FREE Just Right

I’ve found that free done well answers these four questions:

F: Filter = Who should I invest in?

R: Repurpose = Where can I repurpose this content?

E: Expand = Will this expand my influence?

E: Engage = What is their next step to go deeper?

If you’re a speaker, author, or coach you can use FREE just the right amount. I’ve helped hundreds of thought leaders catapult their business by using FREE the correct way. Here are a few examples:

Speakers can use FREE…

I’ve seen speakers use FREE effectively by creating a speaker’s reel.

Potential customers can view past appearances via a one minute highlight video.

Also consider including a TV excerpt or audio sample from a podcast.

I do a FREE monthly event called the Igniting Souls Fellowship. (Check out our next one. It’s FREE.)

Coaches can use FREE…

Many coaches have success by offering a FREE complimentary coaching session.

This FREE coaching session could be face-to-face or virtual via skype or Zoom.

Consider doing a 3 session FREE mastermind. This is group coaching.

I like the combo of speaking FREE and then offering a coaching package at the end.

Authors can use FREE…

Most authors already use FREE on Amazon with the Look Inside Feature.

Consider doing a FREE KDP Select campaign for your Kindle. (There are pros and cons.)

Use an excerpt from your book in an article or blog post.

Do an audiobook. It’s the hottest publishing platform. Plus people can get a FREE sample.

I have something FREE for you

On October 9, 2014 I woke up in the middle of the night with an idea. I wanted to write a story that would help us see the power of our dreams and the obstacles that often prevent us from achieving them. That book—Elixir Project—took more than 2 years to research and write.

Do you have a website?

Some experts have said if you don’t have a website then you don’t exist. Although this could be taken the wrong way, if potential customers and clients can’t find you then they can’t hire you. A website done well can communicate clarity and competence. It can also increase influence, impact, and income. But a website done wrong can send people packing within seconds.

Are you making 3 common website mistakes?

In this episode you’ll discover:

(1) What NOT to do: The top 3 mistakes people make when creating their website.

(2) What TO do: 3 components essential for communicating with online visitors.

(3) How TO do it: A bulletproof plan to help you increase your online influence.

(Listen to this episode below or via itunes, audioboom, or stitcher)

Questions that help bring clarity: 

1. Essence:

What is your site about?

What emotions should the site invoke?

What is being celebrated through the site?

Who are being encouraged or who need your services or products?

What sort of advice or information is being offered and to whom is it offered?

2. Feel:

What colors will best create the feeling you desire?

What textures, effects, and theme will best reflect the essence?

What key elements communicate the values of the site and inspire the emotions you desire?

3. Features:

What features are necessary to effectively run the site?

What would your readers and customers want to see?

What other attributes must your site possess?

People who should listen:

* Business leaders who want to spread their message
* Non-profit influencers who want to propel their mission
* Aspiring authors who have a story to share
* Coaches and speakers who need more clients
* Professionals who want to increase their credibility in the marketplace
* Published authors who aren’t sure how to market their books effectively

Other Links Mentioned:

* Clearwater Counseling
* How to quit your day job and become a professional blogger
* How to become an author
* Coaching Insurance
* Business Cards
* Fresh Eyes Inc

(Listen to this episode via itunes, audioboom, or stitcher)

We don’t get what we want, we get who we are.

If we want to attract excellent clients then we must strive for excellence ourselves. After all, we can’t lead others where we haven’t led ourselves.

In this episode I share how attracting excellent clients comes down to one word: GIVE.

G = Generosity
I = Initiative
V = Victor
E = Enthusiasm

Enjoy your gift for a limited time. 

In the second half of this episode I also give a gift, as much as I am legally allowed to give away. Just listen and you’ll see what I mean.

———–

To download the entire gift for FREE use this link:
https://bit.ly/2gBpQIE

And then select the Elixir Project Audiobook:
https://amzn.to/2gDHIlX

OR if you’re already an audible member, for a limited time the complete audiobook is $1.99 here:
https://adbl.co/2mtylYx

(Listen to this episode via itunes, audioboom, or stitcher.)

(Listen to this episode via itunes, audioboom, or stitcher.)

Are you leveraging the hottest tool on social media?

If you’re not using video for your book, brand, or business you are missing out on increasing your influence, impact, and income.

The truth is though, most of us are scared or at least a little intimidated to enter the brave new world of video or vlogging.

There is a solution. I invited special guest, the queen of vlogging, Amy Schmittauer, to join us.

Her #1 Bestselling book—Vlog Like a Boss—is sweeping the globe. She has now captured the word VLOG on all of Amazon.

Amy is here to show you how to kill it online with video blogging. With a collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come.

Listen in and learn. Your future clients will thank you.

And to learn how I can help publish you through Author Academy Elite like I helped Amy, watch our FREE author training for a limited time.