Reason #9 Unclear Objecretive
Imagine showing up at the Taco Bell drive through wanting to slam down a Nacho Bell Grande. Instead, you get handed a Big Mac. You’re bound to get a little frustrated.
Walking around in that illustration a little bit longer – imagine the next time you pull up to the same drive through and you get handed a Dairy Queen Blizzard. Get my point?
It might be a pleasant surprise the first time or two. But visiting a blog regularly and getting completely different subject matter has the same effect as throwing a Nacho Bell Grande, a Big Mac, and a Blizzard into a blender and drinking it. In case you’ve never experienced such a phenomenon (maybe you didn’t grow up going to a youth group) it doesn’t go down smoothly.
Some blogs are about media. Others about investments or knitting.
All these subjects are good (although I don’t knit myself), but the point is don’t confuse your audience by giving them a potpourri of content.
Reason #9 Why it stunk in the past = Unclear Objective
Reason #9 Why it doesn’t stink now = Focus on Faith & Culture, Leadership, and Personal Transformation.
See you soon with Reason #8
A few blogs doing it well ( i.e they have a clear objective): Tony Morgan Live, Collide, and Preaching Today.
