Reason #7 Too Lengthy
A blog isn’t a book and a book isn’t a blog. We forget such simple distinctions. I don’t know many people who like long lines, especially when they have somewhere they need to get. Most of the people I hang with are very busy and don’t have time to read a long post.
Posts are meant to be as quick and refreshing as a cup of cold water.
Remember the kid who took a super long time at the water fountain after recess?
Plain and simple: blogs that frequently post too much content are only communicating one thing = disrespect for their readers. In a world where the average person encounters over 3,000 ads a day…LESS IS MORE!
Reason #7 Why it stunk in the past = Too Long
Reason #7 Why it doesn’t stink = A commitment to brief, concise, quality posts.
See you soon with Reason #6
A few blogs doing it well ( i.e they’ve cracked the code on correct length): Mark Waltz, Brad Lomenick, Marla Taviano.
- Were you “that kid” who took a long time at the drinking fountain?
- If not, did you ever punch “that kid” for taking too long?
