Reason #3 Why your blog might stink – Poor layout

Reason #3 Poor layout

Although content might be King, a close second is a Queen who’s easy on the eyes. This brings me to a discussion on Message vs. Medium or Substance vs. Packaging.

I address in detail this in one of my talks called: “Unpacking Postmodernity.” I’ll save you from the semiar, but rest assured that Message and Medium are both key! If Message were King, God would have just given us the Bible. Instead, He also valued Medium, hence He came in the flesh-the Incarnation.

When blogging or writing or speaking or evangelizing. Remember! You’re conveying a Message and a Medium. Bring the King and the Queen to the conversation.

Reason #3 Why it stunk in the past = Poor layout

Reason #3 Why it doesn’t stink now = Easy on the eyes 

A few blogs doing it well ( i.e they’re sweet at layout): Brett Ullman (video blog), Dave Ferguson, and Rethink.

See you soon with Reason #2